The Authenticity Trap the Internet Is Obsessed With.

For those who want to patent or protect their original ideas - this is for you.

“Be real.”
“Be raw.”
“Share the behind-the-scenes.”
“Post your process.”

While transparency has become a kind of ‘social currency’ - especially for creators, founders, and personal brands - something important has quietly gone missing:

The ability to know where the line is.

In the rush to be seen as authentic, many people forget that some parts of your digita…